Last week’s story of the Susan G. Komen for the Cure cancer charity’s hasty retreat from its new policy excluding Planned Parenthood from funding followed what in the past few months has become a familiar arc.
Like Bank of America’s abandonment of its announced debit card fee, the Netflix retreat from its bivalved pricing system, and the reversal of fortunes for the SOPA/PIPA anti-piracy bills in Congress, that arc was a very short one. An aroused universe of customers/contributors/online users emerged quickly and a blast of media exposure forced the organizations involved to reverse themselves.
Certainly, these examples speak to the already well-understood power of the internet to focus a firestorm of negative attention, sometimes on subjects as passing as a singer’s performance on Saturday Night Live. But they may point to something deeper, a new wrinkle in a culture already molded by the requirements of rapid response.
