A full-page ad that ran last week in The Wall Street Journal promotes the Dallas-Fort Worth region as a “well-oiled machine” that’s becoming known as “the DFW.”
This type of ad is about more than regional bragging rights. It speaks to the very real economic competition between two mega regions anchored by Dallas-Fort Worth and metro Atlanta, the later being a place where many are careful not to refer to the region as the ATL.
