As published in the Atlanta Business Chronicle on April 28, 2017
As James Quincey becomes CEO of The Coca-Cola Co. on May 1, he faces a multitude of challenges — an embattled signature brand, stagnant growth of its market cap, consumers who want healthier beverages, and even the possibility that the company could be acquired by another global enterprise such as Belgium’s Anheuser Busch InBev NV.
