Terminology matters immensely in the framing of a political debate, but sometimes it falls a little short.
The American people were not convinced in the last election that every cutthroat CEO, coldhearted skinflint and profligate heir deserved to be called a “jobs creator.” Nor does it appear, as plasmas move briskly out of box stores and power-intensive holiday decorations brighten the landscape, that they believe they are headed for a “fiscal cliff.”
