By Maria Saporta
As published in the Atlanta Business Chronicle on March 18, 2016
After a decade as CEO of Equifax, Rick Smith has turned the credit reporting company into an information technology powerhouse operating in 27 countries around the world.
It’s a transformation easily overlooked by the general consumer, who still connects Equifax with credit scores and credit information.
But in the business-to-business world, Equifax is becoming recognized as a one-of-a-kind technology firm that can compile, analyze and fuse multiple databases so that other companies can better understand their customers as well as strategically identify prospective customers.